| Title: Virgin British 10k Run
Concept: Runners to raise funds for the clinic
Date: 9th July 2017
Location: Westminster, London
Facilitators: Virgin Sport
Collaborators/Sponsors:
Runners/ Walkers – Edwin Boatswain, Charmaine Brome, Teren James, Silvia Kirk, Sian Maciejowski, James Vaughan-Jones.
Sponsors – Over 20 sponsors – thank you so much to each and everyone of you.
Supporters – BEN TV, John Chinode, Faith Lee, Tio Brome, Facebook and Twitter supporters
Goals:
Our goal at the Monica Kirk Foundation (MKF) was to raise awareness of what we do, raise funds and take part in a fun event.
Resources:
How much money was spent?
- £353.50 was spent on purchasing 10 tickets at £35.35 per place from Virgin Sport.
- Tickets were purchased in March 2017.
- Advertising of the places for the run started in May 2017.
- Facebook, Twitter, Mailchimp newsletter, a page on the website, TV interview and UKRUNCHAT were platforms used to advertise.
Attendance:
How many people participated?
- There was difficulty attracting runners and getting all ten places filled. Only 6 places were taken up in the end.
- How did people participate?
- People participated by engaging in conversation with online, running or walking, sponsoring the runners, supporting the runners, liking our Facebook page
- How can you describe the event participants?
- Friends, family and work colleagues.
Results:
Were the goals of the event achieved?
- Yes we managed to raise £1049. Taking away the cost of the tickets, we made £695.50.
Although not all places were filled.
- How can you compare this event with other events?
- We have held 1 event in the past, a Fun day. The fun day raised £897.38 in total which was £151.62 less than the amount raised from the run. Both days depend a lot on people’s generosity and attract different supporters.
Learning points:
What could be done better?
- Ensuring we have runners lined up prior to purchasing tickets for the run.
- Start advertising for runners at the beginning of the year for the annual run.
Future Development:
What will you do next time?
- Line runners up prior to purchasing places for the run.
- Start promoting runners and fundraising pages at least a month before the run.
- Order t-shirts at least 2 months before the run for supporters and runners. Arranging a sponsor to pay for this and giving tem an opportunity to advertise their business on the shirts.
- Possibly look at getting enough runners to enable MKF to be an officially named charity on the website.
- Finding out if people want to do a shorter or longer run.
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Monica Kirk Foundation 